Sunday, March 18, 2012

A Pit Opens for Incautious Online Marketers

The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers.

We've already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation. Having reviewed the penalties, the companies involved are believed to have been black-listed by Google for search engine optimisation activities that don't comply with the webmaster guidelines. The important consideration here is that the companies were not necessarily doing anything wrong, they are playing Google's game, although a little too aggressively. In the past companies would disappeared from Google's listings because of attempts to deliberately fool the search engine to get traffic the site didn't deserve, but now it's possible for brands to lose their position in the results simply by doing their optimisation too enthusiastically.”

Google has, for some years, judged a site's authority by assessing the links pointing to it from other Websites.This has given rise to an industry wherein companies sell link-building programmes to artificially raise a site's perceived authority.

Google doesn't like to be manipulated. Internet search is a three-way deal: if I'm looking to buy car insurance, and you sell car insurance, I want to find your site. Google wants to give me what I'm looking for. But, given that there are a lot of competing sites, Google has to decide who to show first. If other sites point at yours, this suggests that your site is worth looking at- if they're related in some way to car insurance. A link from a site about artists' supplies isn't logical, and suggests that this is just part of a numbers-building campaign.

By looking carefully at the relevancy and context of links, as well as their rate of growth, Google has significantly raised the stakes for companies looking to optimise their search engine position: do it carelessly and you could disappear from the radar faster than a reclusive stealth bomber. The future is clear- as Google gets ever better at detecting the tricks that optimisers pull, the only option left will be to do the job properly.

Doing it properly consists of giving Google what it wants. Incoming links should be built by attracting interest, propagating news and information coherently and systematically throughout the Internet community. If your site's worth visiting, it should be possible to attract links from related and interested organisations by providing content that enhances their own proposition. That could be industry news, market observations, research, even humour.

There's no doubt that we're seeing a significant shift in Google's attitude to inbound links. A site might be number one for a given search term with, say, 50 or 60 links, while the entry at number two has 500- 600. Why? Because 50 or 60 relevant, logical links outweigh all those arbitrary entries that were placed to build up the numbers.

The underlying message appears to be that any company that relies strongly on Internet traffic needs to be looking carefully at its optimisation strategies to avoid the pit that has already begun to swallow some major players.
Thursday, March 8, 2012

Best Affiliate Program

Selection of best affiliate program is the most crucial part of your business and it has to be the most rewarding choice.

There are so many affiliate programs to select from and it becomes difficult decision to come at decision which program is worth to sign up. Thus it becomes most important aspect of your online business. Clickbank is one of the most comprehensive and high making affiliate programs. Generally they send a cheque twice a month for the commissions.

In case you like to receive commissions from paypal then you can go for pay dotcom. This has a huge affiliate centre with marketplace of products which you promote.

While selecting an affiliate program choose the one which is specifically related to your website content and target audience and then promote your products as an affiliate. It is suggested to choose that affiliate program with which you are familiar. This way you can easily recommend it to others. Case you are selling something and you know nothing about it then how can you urge someone to buy it from you.

As most companies offer free affiliate programs so the best choice would be to have a look and take decision on the basis of your websites. Some companies allow only affiliates to sell their products. Which ever websites you see, just go to the bottom and look at the affiliate link. So you can come at a decision on the basis of seeing various alternatives of different alternatives placed on difference websites according to their theme and content etc.

Make Money Online With Internet Marketing

Make money online is what many many people dream. The idea of working online gives us a lot of benefits such as the freedom of working at your own pace, working in your underwear, no need to wake up early, escape the morning traffic rush & so on. The benefits is just too many to say it here.

There are many ways to make money online but there are one important tool you need to master to be able to generate an income online. This important tool is the Internet. You need to understand how it works to be able to tap on this great resources. With this, Internet marketing plays an important role in helping you to make money online. You will be lost without any knowledge in internet marketing.
There are many marketing techniques in Internet Marketing but I won't go into much detail into it. So now how do you really make money online with Internet Marketing? There are many ways to do that.

Many people blog for a living. They blog about anything that interest them & the readers. Blogging is one medium people use to get traffic & it turn convert that traffic into income. Bloggers sell advertising ads space to advertisers. There are also many programs in the internet such as PayPerPost, Text Link Ads, Paid Reviews for them to monetize their blog. As such, blogging is a popular way to make money online.

Another popular way is doing internet network marketing to make money online. There many popular network marketing or MLM programs out there. A good example is the Success University. Most network marketing programs do offer recruiting by using the internet without having to face the person. However, you need to be very good in internet marketing.

Now the most easiest way to make money online is none other than affiliate marketing. You don't have to have a product, a website, no need to keep track on inventory, no need to handle credit cards transaction, don't bother about customer enquiries & many more.

This means that you promote other people products in exchange for a commission. It is the most easiest proven business model to make money online. You will be given a affiliate link plus a few marketing tips or tolls from the product owner. However not all product owners provide you marketing tools.

All you need to do now is to promote your chosen affiliate program link & if someone click on your link & decided to buy it, you make a commission from the transaction.

I would suggest to you if you are just starting out on your quest in achieving your financial freedom online, becoming a affiliate marketer is best & easiest way in making money online. Just go here to get access & get started to become a super affiliate marketer immediately.

In summary, in order to make money online, you need to be knowledgeable in internet marketing. The success depend on your understanding of the internet skills. The internet is so huge that the potential of making money online can never end.

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